SEO Steps and Reference Page

• SEO Questionnaire: Initially we will send you a set of questions to be answered so we can understand your requirements.
• Keyword Research: Depending on the package you select we will do a thorough research and analyis to determine the most relevant and popular keywords/key phrases for promoting. The keywords selected are based on 3 major factors Relevancy, Popularity and Competiveness. We use tools like Word Tracker, Keyword/Discovery, Overture Keyword Tool, Google Keywords Tool., etc to determine the the keywords.
• Website Evaluation: In this step we will evaluate and analyze your website to identify imcompatible elements that may hinder search engine spiders/crawlers/bots from crawling and indexing your site pages and offer solutions to overcome these issues in a detailed document.
• Identify Landing Pages: Upon approval of keywords/keyphrases we will determine the best landing page/s for each group of keywords and send an excel report.
• Page Optimization: Based on the finalized keywords we will create a detailed document that states the recommended SEO changes for the identified landing pages in terms of the following:
  • Meta Tags Optimization
  • Page Content Optimization
  • HTML Code Optimization
  • Image Optimization
  • Hyperlink Optimization
  • Internal Directory Structure Optimization
  • We will also create new content pages if the website lacks relevant content or guide the client to add more content around targeted keywords.

• SEO Implementation:

• we will implement the SEO changes to the website pages.
• Google Analytics code to keep track of the traffic on the website
• XML Sitemap to help search engines find and crawl the web pages
• HTML Sitemap to make it again easier for the search engines to find and crawl the pages
• W3C Validation
• Robots.txt Optimization
• Creation of Themed Links/Resource Page
• Note: to do the implentation phase we would require the FTP and Hosting Control panel details. and for more technical issues like dynamic URL rewriting, database programming etc will need to be handled from the clients side.

• Competitive Analsyis Report: We will provide you with a report detailing your top online competitors

• Search Engine Submission: This step covers manual submission of optimized website pages with all the major search engines including Google, Yahoo, MSN etc.,

• Baseline Traffic Report: This report will show current traffic to your website (before we begin the SEO campaign). This helps us target our work and improve the traffic to your website.

• Baseline Search Engine Rank Report: This report will show your website's current position (before we begin our SEO program) for the mutually agreed keywords/ key-phrases. It helps us to target our work to improve these rankings.

SEO Monthly Maintenance Activities and Description

Monitoring of the website: We will monitor your website pages, search engine rankings, the number of pages indexed, the Google PageRank value of the site pages, internal link structure, competitive website and etc.

Re-optimization: This will cover tweaking the page content, meta-tags, HTML coding etc., to retain and or improve the rankings.

Re-evaluation: Because Search Engines keep changing their algorithms from time to time. In this step we cover Re-evaluation of the website on a regular basis to identify & fix new search engine incompatible issues (if any) within the website which hamper the search engine spider's movement across the website.

Inbound Link Building: More number of backlinks is going to help improve your search engine rankings further. We manually research related websites and request a backlink to the client website. Provide Highly Relevant Links (Google PR 3 & above) Tracking & Reporting Per Month. The number of links depends on the package selected.

Search Engine Rank Report: Generation of monthly search engine rank report showing the positions of the agreed list of keywords. The report will be presented either in the HTML or PDF format.

Backlinks & Google PR Check: Regular monitoring of the Google PageRank value as and when it updates.

Keywords/ Key-phrases (Number of keywords will remain the same): Identification of the non-performing keywords and suggestion of new ones for replacement. Keywords Rotation once in Every 6 Months for most SEO packages.

Page Optimization: Pages that we optimize on a monthly basis will depend on the package selected.

Directory Submissions: Links from industry directories help get more quality backlinks to the website and thus indirectly help improve the rankings. A good directory listing also helps get more qualified traffic your website. This activity covers submission of your website with targeted directories. Directory (Free) Submissions, Tracking & Reporting Per Month. The number of directories submitted will depend on the package selected.

Paid Directory Listing & Consultation: We will consult research and identify the best paid directories for submission of your website. We will suggest paid directories and submit them based on the client’s budget if required.

Press Release Writing and Promotion: A good press release with the links, podcast and videos are picked quickly by the major media sites and search engines. It's a useful strategy to build both qualified backlinks and the traffic to your website. We have published Press release with the leading media/ news websites. This will cover writing and submission of the press releases with the top PR promotion websites. PR Writing & Publishing will be provided for specific SEO packages...Client would need to provide us the PR topic.

Paid Press Release Promotion: Yes, based on the clients budget.

Local Marketing (if applicable): Local Search listing enables users to find businesses and services within a specific geographic region. A Local Search Listing means potential customers, searching in local search engines, local directories, online yellow pages and other local search sites such as Google Local, Windows Live Search, Yellow Pages, Yahoo Local and more, can find your business. A Local Search Listing gives your business instant locally targeted exposure online and delivers more potential customers. It also helps improve the natural search engine ranking.

Social Bookmarking: Social bookmarking is the practice of saving bookmarks to a public Web site and "tagging" them with the keywords. To create a collection of social bookmarks, we have registered your website with the leading social bookmarking websites. Social bookmarking is another tool which helps drive qualified direct traffic to your website. This service is provided see packages for number per month.

Article Writing and Promotion: Writing and publishing an article is a natural way of getting more qualified backlinks and helps improve your website's online visibility. We will publish the articles with the relevant industry article listing sites/ resource sites / portals etc. We will provide this service for some packages see packages for details. Client would need to provide us the Article topic.

Paid Article Listings: In this activity we submit a paid article to paid article listing websites based on the clients budget. A paid article published and listed tends to receive more visibility than submission to free article publishing websites.

Google, Yahoo & MSN Sitemap Update: Done once a quarter for all SEO packages,

The Sitemaps Protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Sitemaps are a URL inclusion protocol, and complement robots.txt a URL exclusion protocol. Having a sitemap would help search engines have updated pages information.

Social Media (if applicable): Social media is an off page optimization strategy to promote your website's images, audio, and videos on various social networking website, blogs, forums and niche communities. Some of the site we cover are: YouTube, Izimi, Pownce, Flickr, Zooomr etc.,

Blog Submissions: Just having a blog on the website is not enough, it needs to be promoted over the blogs and feeds directories and resource websites for better visibility. In this regard we will submit your blog with the leading blog/ feeds directories.

Business Profile Listing: It’s another strategy of improving your website’s online presence. A listing with top profile listing websites such as AboutUs.org, Wiki etc., helps get both qualified traffic and backlinks to your website.

Traffic Analysis & Reporting: This service is a detailed analysis of the website traffic on your website. We generate the report using the Google Analytics tool. A detailed traffic analysis also helps us understand the effectiveness of the keywords being used and measure the usefulness of the off-page optimization strategies.