SEO Case Study - The Boston Language Institute

Client:

The Boston Language Institute is one of the most perse language schools in the United States. In addition to Arabic, Chinese (Cantonese and Mandarin), Farsi, French, German, Greek, Italian, Japanese, Korean, Portuguese, Spanish, Turkish, and Russian classes offered year round on a group basis, the Institute also arranges private and semi-private instruction in over 100 additional foreign languages, including Dutch, Hebrew, Latin, Polish, Thai, Vietnamese, and rare languages such as Khmer, Nepali, Tamil, Tibetan, Urdu and Swahili.

Category:

Education: Language Schools

SEO Challenge:

The goal for this campaign was to increase the search engine ranking for industry specific keywords and the traffic to The Boston Language Institute website. 

Solution:

In order to achieve our goal we have adopted following steps:

Step 1: Keyword Analysis

We completed a targeted keyword analysis for their industries and based on results and analysis of competition determined that the site would see a dramatic increase in traffic from the search engines through improved rankings on top level category keywords. 

Step 2: Page identification

Here the aim is to magnify and spot the keywords for the specific web pages. This is to assist and place the keywords on the suitable web pages.

Step 3: Website Analysis

Most search engines use automated software robots to spider, or crawl the page links within websites and interpret the pages. However, most websites are created using technologies that make it impossible for search engines to crawl them. if search engines cannot crawl website, it will not be indexed; meaning website won’t appear in search results. We have created search engine friendly website architecture to improve search engine rankings and site traffic. 

Step 4 On Page Optimization

Website optimization is by far the most important part of search engine promotion. If website is not properly optimized for content, keywords, etc., the search engine spiders will not know what to do with website and therefore not give any consideration when it comes to search engine positions. We have provided unique titles, descriptions, keywords, text content, heading, footer for each page of the site.

Step 5 Off Page Optimization

Off-page optimization refers to factors that have an effect on web site or web page listing in natural search results. These factors are off-site in that they are not controlled by site owner or the coding on web page. We have adopted following off page activities:

I. Reciprocal Link building

Link building is an important part in search engine optimization process As majority of search engines rate website by relying on the number of quality links on website, it is necessary to get as many quality and relevant links to website. We have conducted a dedicated linking campaign. 

II. Press Release Submission

A good press release with the links, podcast and videos are picked quickly by the major media sites and search engines. It's the new way of getting more qualified backlinks and the qualified traffic to website. We have published Press release with the leading media/ news websites. 

III. Article Submission

Writing and publishing an article is a good natural way of getting more qualified backlinks It also help improve website's online visibility. We have published the article with the relevant industry article listing sites/ resource sites / portals etc. 

IV. Directory Submission

Links from industry directories help get more quality backlinks to the website and thus indirectly help improve the rankings. A good directory listing also helps get more qualified traffic website. We have listed website in to industry directories.

V. Profile Listing

Profile listing is a comprehensive process in which a company’s full length profile is submitted to the giant search engines. It includes company’s fundamental background, history, products and services along with the purpose of the company. We have submitted this website to leading profile listing websites.  

VI. Social Bookmarking 

Social bookmarking is the practice of saving bookmarks to a public Web site and "tagging" them with the keywords. To create a collection of social bookmarks, we have registered this website with the leading social bookmarking websites. Social bookmarking is another tool which helps drive qualified direct traffic to the website.

Result:

Since The Boston Language Institute started using our SEO services, they has increased monthly pageviews from 34639 to 52542 more than 80%. Through our optimization tactics, we have been very successful in increasing the company’s web presence increasing their monthly organic search traffic from 3267 to 9634 more than 300%. Our link building services have increased the total number of inbound links by more than 600%. We also able to achieve more than 25 TOP twenty ranking positions including 16 #1 PAGE ranking! 

Below is the search engine ranking results we were able to achieve for our client, The Boston Language Institute, in the Internet's most popular search engines Google, Yahoo and MSN.

Google search results in the month of August 2008 at google.com 31 TOP 20 positions including 16 TOP 10 positions, 6 TOP 5 positions AND 1 #1 ranking positions.

Client Testimonials about our Search Engine Promotion and Optimization Services:

“Akasha and the people with EastWind Enterprise are excellent at what they do. We use them for both web design and search engine optimization. I have also found Akasha to be a decent, trustworthy and honorable man to do business with.”

Warm Regards, Siri Karm
Boston Language